In today’s digital age, having a strong online presence is crucial for businesses. With so many people turning to the internet for information and resources, it’s essential to ensure that your website is easily discoverable through search engines. 

Whether you’re a healthcare provider, fitness coach, or wellness blogger, utilizing a keyword tool for SEO in the health and wellness industry has become crucial to improve online visibility and attracting more traffic to your website.

Read below to find out more about what are the most popular tools and their benefits for a successful SEO strategy.

Keyword Research Tools

Keyword research tools are designed to help businesses find the right keywords to target in their content. They provide data on the popularity of different keywords and phrases, as well as information on how competitive they are.

Google Keyword Planner

Google Keyword Planner is a free tool provided by Google that is widely used for keyword research. This tool provides keyword suggestions, search volume data, and historical statistics that can help you identify relevant keywords for your business. To use the Google Keyword Planner, you’ll need a Google Ads account, but you don’t need to spend any money on advertising to use the tool.

To get started, enter a keyword or phrase related to your business or industry. The tool will generate a list of keyword suggestions along with their search volume and competition level. You can also view historical data for a particular keyword, including its performance over time and seasonality.


SEMrush is an all-in-one SEO tool that offers a variety of features, including keyword research, competitor analysis, site audit, and more. Its Keyword Magic Tool provides users with access to over 20 billion keywords and offers advanced filtering options to help businesses find the most relevant keywords for their websites.

It caters to a range of services, including SEO, PPC, SMM, Competitive Research, Keyword Research, PR, Content Marketing, Marketing Insights, and Campaign Management.


Ahrefs is a comprehensive SEO tool that includes a keyword explorer tool that can help you discover relevant and high-volume keywords for your business. This tool provides keyword suggestions along with search volume data, keyword difficulty scores, and other important metrics such as click-through rate (CTR) and cost-per-click (CPC).

It also includes a feature that allows you to view the top-ranking pages for a particular keyword, as well as the estimated traffic that those pages receive. This suite of tools can help you identify which keywords are worth targeting and which ones may be too competitive:

  • Site Explorer: allows users to analyze the backlink profile of any website, including the number of backlinks, referring domains, and organic search traffic.
  • Keyword Explorer: provides keyword research data, like search volume, difficulty, and potential traffic.
  • Site Audit: identifies technical SEO issues on a website, like broken links, missing meta descriptions, and slow-loading pages.
  • Rank Tracker: tracks the search engine rankings of a website and provides data on keyword movements over time.

Moz Keyword Explorer

Moz Keyword Explorer is a tool that provides keyword suggestions, search volume data, and keyword difficulty scores to help you identify relevant keywords for your business. This tool also includes a feature that allows you to view the top-ranking pages for a particular keyword, as well as the estimated traffic that those pages receive.

One unique feature of Moz Keyword Explorer is its ability to provide keyword suggestions based on the type of content you’re creating, such as blog posts or product descriptions. This can help ensure that you’re targeting keywords that are relevant to the specific type of content you’re creating.

Keyword Tool

Keyword Tool is a free tool that generates keyword ideas based on the Google autocomplete feature. This tool can help you identify long-tail keywords that may be relevant to your business but may not show up in other keyword research tools.

To use Keyword Tool, simply enter a keyword related to your business or industry, and the tool will generate a list of keyword suggestions based on the Google autocomplete feature. You can also filter the results by language, location, and platform (such as Google, YouTube, or Amazon).

Content Optimization Tools

Content optimization tools are software applications designed to help website owners, bloggers, and digital marketers improve the quality of their website content. These tools use a variety of techniques to analyze and optimize content, including keyword research, content analysis, and competitor analysis.

Some common features include:

  • Keyword research and analysis: help users identify the most relevant keywords to use in their content and analyze the competition for those keywords.
  • Content analysis: find areas for improvement in terms of readability, SEO, and engagement by evaluating the content.
  • Competitor analysis: analyze the content and SEO strategies of competitors, assisting users in pinpointing areas for enhancement in their content.

Sign saying: Write without fear, Edit without mercy.

Tips for Maximizing Your Keyword Research

Now that you’re familiar with some of the most popular keyword tools for SEO, let’s explore some tips for maximizing your keyword research and using it to improve your search engine rankings:

1. Focus on long-tail keywords

Long-tail keywords are longer and more specific keyword phrases that are less competitive than shorter, more general keywords. By targeting long-tail keywords, you can improve your chances of ranking for those keywords and drive more targeted traffic to your website.

2. Consider user intent

When conducting keyword research, it’s important to consider the user’s intent behind their search. For example, if someone searches for “best running shoes for women,” their intent is likely to find product recommendations or reviews, rather than information on the benefits of running. By understanding user intent, you can choose keywords that are more likely to attract the right kind of traffic to your website.

3. Analyze your competitors

By analyzing your competitors’ keywords and ranking pages, you can identify gaps in your own content and target keywords that your competitors may be overlooking. You can use tools like Ahrefs or SEMrush to see which keywords your competitors are ranking for and which ones they may be missing.

4. Use keyword variations

Rather than focusing on one or two keywords, try using variations of those keywords in your content. For example, if you’re targeting the keyword “healthy recipes,” you could also use variations like “nutritious recipes,” “healthy meal ideas,” or “clean eating recipes.” This can help broaden your keyword reach and attract a wider range of search traffic.

5. Add keywords in your content strategically

Once you’ve identified your target keywords, it’s important to use them strategically in your content. Use keywords in your page titles, headers, and meta descriptions, as well as throughout the body of your content. However, be careful not to overuse keywords, as this can lead to keyword stuffing and hurt your search engine rankings.

6. Monitor your keyword performance

Finally, a key step is to monitor the performance of your keywords over time. Use tools like Google Analytics to track your website traffic and see which keywords are driving the most traffic to your website. This can help you refine your SEO strategy and focus on the keywords that are bringing in the most valuable traffic.


Keyword tools are essential for any business looking to maximize its SEO strategy. They provide businesses with the data they need to identify the most effective ways to target and optimize their content to rank high in search engine results.

In the health and wellness industry, SEO is particularly important: by using keyword research tools, content optimization and competitor analysis tools, businesses can develop an effective SEO strategy that will help to drive more traffic to their website and increase their online visibility.